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From 1994 to 1998, Real Madrid was sponsored by Kelme. The Spanish sports brand sponsored several Spanish clubs at the highest level in the 1990s. In this specific Jersey from Kelme, the stars of Real became champions of Spain for the 26th time with 92 league points.
Despite this, it was a bit of an uncommon season for Los Blancos. Real Madrid was not playing in Euorpean competitions due to the lowest league ranking in 19 years the previous season. Here you can see two shirts from legendary players that season, Roberto Carlos and Clarence Seedorf.